Find and fix your
SEO traffic gaps
Most content teams ignore their Search Console data. Connect yours and get a ranked list of exactly which pages are leaking traffic, missing clicks, or worth leaving alone — this week.
Free to start. No credit card required.
Your traffic gaps are hiding in plain sight
Search Console shows you exactly which pages are losing traffic, which have untapped potential, and which aren't worth touching. Most teams never act on it.
Pages declining without anyone noticing
A post that used to drive 2,000 clicks a month is down to 400. You won't know until you look — and even then, you won't know why.
High impressions, almost no clicks
You're showing up in thousands of searches but barely anyone clicks through. A rewritten title could fix that in an afternoon.
Effort going to the wrong pages
Writers spend weeks on new content when the fastest traffic gains are sitting in pages that already rank but underperform.
The three ways pages leak traffic — and how to catch them
Pages affected by content decay
Content decay is the slow, often invisible loss of organic traffic on pages that used to perform well. It rarely shows up as a single dramatic drop — it's a page that quietly went from 2,000 monthly clicks to 400 over the course of a year, with no alert, no notification, and nothing in your inbox to flag it. The causes vary: fresher competitor content outranking you, search intent shifting away from what the page originally targeted, stats and examples going stale, or the page simply losing internal link equity as you publish newer content elsewhere on the site. Left unchecked, decay compounds — a page that's losing ground keeps losing ground, because Google's ranking signals reinforce whichever direction a page is already trending. Catching it early, while the page still has meaningful impressions and ranking position, is the difference between a quick content refresh and a page that's no longer worth saving at all.
Pages with a CTR gap for their position
Click-through rate isn't a flat number — it varies enormously by SERP position. A page ranking #1 typically captures roughly 10x the clicks of a page ranking #10 for the same query, even though both show up in Search Console with "impressions." That means judging a page's CTR in isolation is misleading; the number that actually matters is CTR relative to the benchmark for its ranking position. A page sitting at position 4 with a CTR well below what position 4 normally earns has a title or meta description that isn't earning the click it's owed — often an easy, high-leverage fix, since the ranking work is already done and only the click-through pitch needs rewriting. Pages like this are usually the fastest wins available: no new content, no technical changes, just a title and description that better match what searchers are actually looking for.
Pages you haven't prioritized yet
Most content teams operate without a real SEO content prioritization system — decisions about what to update are made by gut feeling, whoever complains loudest, or whatever's newest, rather than by which pages actually have the most traffic at stake. That means writers often spend weeks producing new content while pages that already rank, already have backlinks, and already carry topical authority sit untouched with an easy fix available. A proper prioritization pass weighs traffic potential against effort required: a page with high impressions and a fixable CTR gap should usually beat a brand-new article competing from zero. Without that framework, the pages most worth fixing are frequently the ones nobody looks at, simply because nothing points a finger at them.
How it works
Connect once. Get a prioritized action list every time you run it.
Connect your Google account
Sign in and select your Search Console property and GA4 account. Read-only access — we never modify anything.
We analyse 90 days of data
Every page is scored using impressions, position, CTR, sessions, bounce rate, and trend direction vs the previous period.
Get your top 3 priorities
Ranked by traffic opportunity. Each comes with a reason it's on the list and a specific action plan tailored to that page.
Scan any page for specific issues
One click fetches the live page and runs it through Claude AI, which analyses the actual content and tells you exactly what to change.
Simple pricing
Start free. Upgrade when you need more scans.
Free
Free
No credit card required
- ✓Top 3 priority pages
- ✓5 page scans per month
- ✓GSC + GA4 data
- ✓CSV export
Pro
$29/mo
Billed monthly, cancel anytime
- ✓Top 10 priority pages
- ✓Unlimited page scans
- ✓GSC + GA4 data
- ✓CSV export
- ✓Priority support
Frequently asked questions
Everything you need to know about traffic gap analysis.
What is a traffic gap?
A traffic gap is the difference between the search traffic a page currently receives and what it could receive based on its ranking position, impressions, and click-through rate. TrafficGap identifies these gaps across your entire site so you know exactly which pages to fix first.
How does TrafficGap work?
Connect your Google Search Console and GA4 account with read-only access. TrafficGap analyses 90 days of data — impressions, position, CTR, sessions, and trend direction — and scores every page by traffic opportunity. You get a ranked list of your biggest gaps with a specific action plan for each.
Does TrafficGap modify my Search Console or GA4 data?
No. TrafficGap uses read-only API access. It never writes to, modifies, or deletes anything in your Google accounts. Your data is used only to generate your priority list and is never stored on our servers.
Is TrafficGap free to use?
Yes. The free plan lets you connect your accounts and run a full traffic gap analysis. The Pro plan adds unlimited AI-powered page scans that analyse your actual content and tell you exactly what to change.
How is TrafficGap different from just using Search Console directly?
Search Console shows you raw data but doesn't tell you what to do with it. TrafficGap scores every page against a weighted formula, ranks them by opportunity, and gives you a specific action for each one — rewrite the title, update the content, or leave it alone.